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YMC

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In 1995, Fraser Moss and Jimmy Collins borrowed industrial designer Raymond Loewy’s slogan, ‘You must create’. YMC, as the company swiftly came to be known, took initial inspiration from work wear, the football terraces of the early 80s.

Since 1995 YMC has slowly and quietly evolved into a highly significant label. They are now among the prime exponents of a highly British form of modernism in clothes design